Sugoi, incredible in the Japanese language, started in a Vancouver basement back in 1987. And like so many other great businesses they outgrew their tiny facility where they created bike shorts due to a shortage of such technical apparel. The Sugoi brand has been called the best looking cycling apparel on the market. And if you take the time to look beyond the bright colors and shapes you would find that the quality given to each garment in those early days still exists.
In today’s market Sugoi offers more than bike shorts. Much more. You can outfit entire teams from head to toe several times over with their quality brand of cycling apparel. So it’s no small wonder why we’ve included them here where you can grab some great jerseys at a very affordable price.